Where Borderlinx Customers Shop in Germany

There are many reasons to shop from online retailers in Germany. As Europe’s second largest online market, German retailers have every incentive to push an increasing number of new products to shoppers. If quality and well crafted products are what you’re after, shopping German retailers is a sure fire way to get just what you want.

Since the Borderlinx German hub opened late last year, shoppers have been taking advantage of the exclusive items available in the country. According to data from our shoppers, German stores like Adidas, Amazon, eBay and Hugo Boss have made the way to the top of their must-have lists.

Read on to find out which products our customers are buying out of these and other popular German stores.


When shopping Adidas Germany, you’re shopping directly from the source. Adidas was founded in 1949 in the country’s small town Herzogenaurach and has been a driving force in the world of sports apparel every since. Borderlinx shoppers love buying men’s shoes from the retailer–over 80% of purchases are in this category! If you’re a shoe lover, check Adidas Germany often for products and discounts exclusive to the store.

Sport Adidas shoes for men from Germany
Image: Adidas Germany

ACE 16.1 Primeknit FG Football Boot, €249.95.


Amazon Germany is Amazon’s second largest market outside the U.S. which means more choices and more discounts than other Amazon stores. Amazon Germany is perfect for daily deals, everyday discounts and an array of exclusive items thanks to its Sell on Amazon service, where anyone can register to sell. Just over 20% of Borderlinx customers buy electronics from Amazon Germany with baby products and personal products not far behind. Check out the site’s “Best Sellers in Electronics” section for insight on what’s selling fast with shoppers. You might find your new favorite gadget!

Compact Bluetooth Speaker White and Black
Image: Amazon Germany

Anker A7908 Mobile Portable Bluetooth 4.0 Speaker Speaker, €39.99.


Like Amazon Germany, eBay Germany is an ideal place to shop when you’re looking for variety because of its seller market model. Exclusive to eBay Germany is the store’s eBay Plus feature. For only €19.90 per year shoppers can get free express shipping and free 30-day returns on items. Compared to Amazon Germany’s prime membership of €49, this is a fantastic deal.

Just over a third of Borderlinx eBay Germany shoppers have bought kitchen products, followed by over 20% who have bought cameras.

Image: Ebay Germany
Image: Ebay Germany

OLYMPUS TG-3 Digital Camera, €219.00 (was €399,00. On sale for a limited time).

Hugo Boss

Headquartered in Metzingen, Germany, Hugo Boss has long been a trendsetter in luxury fashion for both men and women. The label carries a range of collections that span clothing from classic to modern, eveningwear, sportswear, shoes, accessories and much more.

Borderlinx shoppers are huge fans of Hugo Boss’ menswear: 75% of purchases are in this category followed by 15% in women’s clothing and 10% in accessories.

High-end mens long sleeve shirt from Germany
Image: Hugo Boss

Garwood by BOSS, Striped Slim Fit Sweater Cotton, €149.95.


DM (Drogerie Markt) is a top destination for drugstore needs in Germany. The chain of stores spans throughout Eastern Europe and carries makeup, healthcare and household products. The selection of brands and products is huge, so you’ll have no trouble with variety. Take a cue from our customers and explore the drugstore’s cosmetics section. Nearly 60% of purchases made by Borderlinx shoppers are in this category. At just over 40%, customers are also fond of dm’s kitchen products.

Makeup from Germany pink lipstick
Image: dm

Astor, SoftSensation Lipstick in Silky Rose, €6.85


The fashion retailer is based in Spain, but has stores all over Europe and Asia. They offer on-trend clothing for a younger demographic at both affordable and high-end prices. Clothing is available for both men and women, but Borderlinx shoppers love the clean designs in the women’s department, mostly purchasing shirts (53%) and pants (25%) at Bershka’s German online store.

Women's yellow flowing blouse
Image: Bershka

Basic Shirt with Drape Neckline, €14.99.


Zara was also founded in Spain, but is known worldwide for its affordable, trendy fashion. Unlike other German retail sites you might visit, Zara’s German site makes it super easy to shop in English if it’s your preferred language. Just go to the Zara homepage, and choose to shop in Germany. Then just select the English option.

Zara Germany is popular among our female shoppers with most purchases in shirts (46%) and pants (26%)

Image: Zara
Image: Zara

Cropped Wide-Leg Trousers, €39.95

Tips for Using Borderlinx to Purchase from German Retailers

  1. Borderlinx wants to keep shipping rates low for our customers so our service in Germany is Delivery Duty Unpaid. This means that duties and taxes will be due at time of home delivery. To get an estimate of the costs associated with taxes and duties, use our Shipping Cost Calculator before making your purchase.
  2. Most German retailers will be displayed in German, but using translation tool like Google Translate makes shopping less stressful. Even easier, download Google Chrome as your browser and get pages translated automatically for you.
  3. Need more help when shopping in Germany? Check out our Brands page for German stores and our Shop from Germany board on Pinterest.

*Data is from from 12/4/2015 to 2/26/15

*Sources: GTAI and CNET

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